Mad if You Don't. Lift Plus.

The most memorable and ‘legendary’ life experiences are those that happen when least expected. When spontaneity and unrestrained bravado take hold and just about anything is in the mix. In this visual homage to the epic road-trip, four new-found friends embark on one wild ride through five countries, driven by the Lift Plus ethos of parking your excuses and seizing the day. Lift Plus is the catalyst that brings together a collision of experiential ingredients in a riot of raw energy and instant personal milestones.


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The most memorable and ‘legendary’ life experiences
are those that happen when least expected.
When spontaneity and unrestrained bravado take hold and
just about anything is in the mix.In this visual homage to
the epic road-trip, four new-found friends embark on one
wild ride through five countries, driven by the Lift Plus
ethos of parking your excuses and seizing the day.
Lift Plus is the catalyst that brings together a collision of
experiential ingredients in a riot of raw energy and instant
personal milestones.

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AXIS Awards 2014
Outdoor Finalist
Credits
Art Direction. Danny Carlsen
Design. Danny Carlsen
Creative. Julie Spedding, Graham Dolan
Retouching. Jamie Wright
Photography. Luke Harvey, Jamie Wright

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